The Problem 

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Mediterraneo Vista was a floating restaurant concept that needed a brand identity that reflected its authentic Italian cuisine, appealed to locals and tourist alive, and stood out in a competitive dining scene. I was tasked with building the identity from top to bottom, from logos and menus to the look and feel of the restaurant.

 

The Process 

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1. Understanding the Client

I started by reading the brief of the restaurant concept to get an idea of the overall environment and type of experience that would be expected.

• Key brand traits: 

• Waterfront dining

• Clean and elegant 

• Embrace the Mediterranean Sea

 

This helped me form a base for the kind of brand that I wanted to create. 

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2. Research & Exploration 

I started with a mood board to build an overall idea of what this restaurant would look like. I used this to decide what kind of brand identity would fit it. I searched for inspiration exploring: 

Eclectic styles

Light color schemes

Colorful accents 

Oceanic feel

 

From there, I began drafting logos and until I found ones that felt right.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3. System Development 

Once the primary mark was selected, I expanded it into a complete identity system including: 

• Logo variations  

• Typography  

• Defined color palette

• Iconography